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For the Birds

New Plumage is a sustainable clothing brand dedicated to birds. Every decision we make affects the diversity of life on Earth. Together we can make a difference.


$1 from every shirt

One dollar from every shirt goes to bird conservation projects around the world. Visit our conservation page to learn more.

Raven Forest Tee Great Gray Owl Tee Cardinal Bond Tee Tea Kettle Organic Cotton Tee Love Birds 100% Recycled Tee

new designs

Summer 2020

The latest tee shirt designs from New Plumage

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ethically sourced and produced
Virgin cotton ball

Organic Cotton

We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for birds and the insects they depend on.

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Empty plastic bottles

Recycled Polyester

Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

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Hemp plant


Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.

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