the big winter warm-up sale

20-50% off site wide, ends this Sunday at midnight

Hottest Sales in Women's Clothing View all

Warm Winter Sales in Men's Clothing View all


habitat hoodies collection


habitat hoodies collection


habitat hoodies collection

For the Birds

New Plumage is a sustainable clothing brand dedicated to birds. Every decision we make affects the diversity of life on Earth. Together we can make a difference.


$1 from every item sold

One dollar from every every item sold goes to bird conservation projects around the world. Visit our conservation page to learn more.



ethically sourced and produced
Virgin cotton ball

Organic Cotton

We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for birds and the insects they depend on.

Shop Organic Cotton
Empty plastic bottles

Recycled Polyester

Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Shop Recycled Poly
Hemp plant


Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.

Shop Hemp Products