Giving Back
$1 from every item sold
We donate one dollar from every item sold to bird conservation projects around the world.
what we accomplished in 2020
New Plumage was launched in mid July of 2020. In our first half year of business we sold 350 items, pledging to donate $1 from each to bird conservation projects. But at the end of the year we decided to triple that amount, and donated $1,050 in 2020. $525 went to Paso Pacifico to protect the endangered Yellow-naped Amazon from poachers, and $525 to VulPro toward their new intensive care unit protecting Southern Africa's vultures. (Pictured here with VulPro founder Kerri Wolter.) We're very proud of what we accomplished in the midst of a worldwide economic crisis, when conservation organizations struggled to survive. But we hope to do much more in 2021... (read more in our blog post)
what's next?
We're expanding our mission to support wildlife conservation by adding a new sister brand with a wider wildlife focus. We'll continue to donate $1 per item to wildlife conservation, but we'll also release new products that will raise as much as $5 to $10 each to provide even more critical support to wildlife projects in our own backyards and around the world. Stay tuned on this page to see how our conservation plan will evolve in 2021.
Projects We Support
In 2021 we will continue to support Paso Pacifico (Mesoamerica) and Vulpro (South Africa) but will be adding more organizations soon. Stay tuned!
Paso Pacifico's Work
Protecting Wildlife Corridors
Paso Pacifico acquires degraded land such as old ranches and farms and restores habitats to provide safe wildlife corridors.
With the help of locals they plant native trees which support birds and other wildlife.
Their team tags and studies migratory birds to map migration routes across Central America.
Saving Endangered Species
The endangered Yellow-naped Amazon parrot is one of their flagship species.
Nests are protected by placing trail cameras above them to reduce poaching. Also they have an incentive program in which they pay community members to protect nests. For each successful fledgling, they pay farmers more than two times what the bird would be sold for on the black market.
Supporting Communities
They protect land, regenerate ecosystems, and monitor endangered species while working with landowners and involving locals to ensure prosperity for wildlife and people.
Their junior rangers program has seen over 400 students graduate.
They offer support and empower women by helping in the creation of a women’s oyster cooperative.
VulPro's Work
Vulture Rehabilitation
VulPro rehabilitates vultures that were victims of illegal poisoning or collisions with power lines.
A new intensive care unit is needed and we hope our funds will contribute to constructing the new ICU!
Research
VulPro is an active member of the scientific research community.
Some of their studies include ex-situ research, spatial movement patterns, population and breeding monitoring.
Breeding Center
With a capacity of up to 30 eggs a year, the breeding center works to increase the local wild population of vultures. Chicks are raised by their captive breeding parents until old enough to be released into the wild.