$1 from every item sold
We donate one dollar from every item sold to bird conservation projects around the world.
what we accomplished in 2020
New Plumage was launched in mid July of 2020. In our first half year of business we sold 350 items, pledging to donate $1 from each to bird conservation projects. But at the end of the year we decided to triple that amount, and donated $1,050 in 2020. $525 went to Paso Pacifico to protect the endangered Yellow-naped Amazon from poachers, and $525 to VulPro toward their new intensive care unit protecting Southern Africa's vultures. (Pictured here with VulPro founder Kerri Wolter.) We're very proud of what we accomplished in the midst of a worldwide economic crisis, when conservation organizations struggled to survive. But we hope to do much more in 2021... (read more in our blog post)
We're expanding our mission to support wildlife conservation by adding a new sister brand with a wider wildlife focus. We'll continue to donate $1 per item to wildlife conservation, but we'll also release new products that will raise as much as $5 to $10 each to provide even more critical support to wildlife projects in our own backyards and around the world. Stay tuned on this page to see how our conservation plan will evolve in 2021.