At New Plumage our goal is simple: to provide high quality, sustainably-produced clothing that helps birds.
Hello! We are Hal and Cristina.
Cristina is a zoologist who has worked in the field with large carnivores including wolves, jackals, leopards, and cheetahs. She serves on the board of directors at SEE Turtles, a non-profit that protects endangered sea turtles.
Hal is a wildlife photographer & illustrator with a passion for nature and a history of creating great clothing brands.
Together we formed Travel For Wildlife, an award-winning site dedicated to helping people get out to see amazing wildlife in a sustainable and respectful way. But our passion for birds grew in our very own backyard.
When we bought a run-down property in Asheville NC we had no idea we would become obsessed with native plants and creating local wildlife habitat. We started eradicating invasive plant species, constructing water sources (including two ponds), leaving up dead trees for cavity nesters, and planting native grasses, flowers, shrubs, and trees to provide food and shelter for our local creatures. From voles to bears, box turtles to rat snakes, spring peepers to salamanders, and from hummingbirds to red-shouldered hawks, what once was a lawn became a fully-functional ecosystem.
Ten years later our little sanctuary has a higher density and diversity of birds than any place we've ever lived. With each brood that fledges, the emotional bond with our feathered friends grows stronger.
That's why New Plumage was hatched.
These are just a few of the dozens of bird species that share our little sanctuary with us...
We create every design, print every tee shirt, pack every order, and provide the best possible service for every single customer. All right here from the New Plumage sanctuary. Most orders ship same day in 100% recycled packaging. We work hard every day to create beautiful designs on the most sustainably-produced products, but we still do our best to get out and watch the birds.
We hope you love your New Plumage and enjoy your time with the birds as much as we do!
Sustainability
We strive to sell only the most sustainably-produced, eco-friendly clothing and accessories. Please visit our sustainability page for more info.
Conservation
We donate $1 from every shirt sale to bird conservation projects around the world. Please visit our conservation page to learn more about the projects we support.
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